Fire restoration cleaning companies lined the Salem, New Hampshire (NH) street. These fire chasers were waiting for the Salem Fire Department to leave the scene of a three-alarm fire at a commercial building. Their goal was to take advantage of a disaster. By visiting the scene of a fire, the restoration companies sought to to get hired for the disaster cleanup services. They all fought to aggressively get in front of the business owner first. The business owner was visibly upset about the fire. His office building was a mess. The last thing he wanted was pesky salespeople in his face and when they surrounded him, he kicked them off the property. Their methods were unscrupulous. He would be doing business on his terms and would hire a fire restoration cleaning company with ethics and values that lined up with his. All of those companies were off the list.